New and Second Hand Sofas for Sale in UKA TV ad and website for DFS promoted sale items: a. The TV ad voice-over stated, “Bring in spring. All sofas in the new season collections at DFS are half price. The capsule collection yell sofa is now just £699, and available with 4 year's interest-free credit. Making every day more comfortable.” On-screen text stated “£699 was £1398”. b. A product page on the website, www.dfs.co.uk, for the “Yell: Patch High wing Back Chair” stated “Half Price £498 Was £998 Save £500”. In the product information text stated “Previous price applied from 09/01/2015 to 16/03/2015”. The complainant, who believed that the products had recently been sold for less than the ‘was’ prices quoted in the ads, challenged whether the savings claims in the ads were misleading. DFS Trading Ltd said that the sofa shown in ad (a) (the Yell Patch Maxi sofa) was on sale for £1398 between 12 January and 16 March 2015, a total of 64 days.

It was then reduced to half price as part of their spring campaign between 17 March and 12 May 2015, a total of 56 days. Since that date it had been on sale for £799. The Yell Patch High Wing back chair featured in ad (b) was on sale for £998 between 12 January and 16 March 2015. It was then reduced to half price between 17 March and 12 May 2015. Since that date it had been on sale for £548. They provided dated screengrabs from their website covering each of the three price points for both products. They believed this was sufficient to demonstrate that the product was on sale at the ‘was’ prices during the period in question. When asked by the ASA to substantiate the confirmation given to Clearcast that the full prices of £1398 and £998 respectively were genuine, DFS said that they were a ‘to order’ retailer, with examples of both their promotional and core ranges on display in store in room-sets. To provide their customers with information about what else is available to order in each of their ranges (including those not on display in that store) they provided multiple in-store kiosks where customers could access their website which gave details of all items in all ranges currently available to order at DFS.

Each store also had physical range-books with details of all the products available to order. However, due to the size of their range it may be that any individual product might sell in relatively small quantities. They said that both products had been available for purchase at the ‘was’ prices and were available at those prices for a sufficient period of time to be a genuine offer of sale. They said that prior to setting the higher price they had undertaken market testing which led them to conclude that they could be sold in reasonable numbers at those prices. They said that their hopes for sales were in fact disappointed, and it was this that led them to set lower prices than the ‘was’ prices after the promotional period ended. Clearcast provided a copy of the relevant evidence that DFS had given them in support of the ‘was’ prices for the sofa in ad (a), which consisted of a document that listed the sale price and the ‘was’ price. It also included an assurance of compliance with the BIS guidance signed by the legal advisor to DFS.

The ASA considered that consumers were likely to understand the price claims in the ads to mean that the ‘was’ prices quoted were the usual selling price for the products at the time of the promotion, and that DFS had reduced the prices for the promotional period, meaning that consumers benefitted from a genuine saving of £699 (the sofa) and £500 (the chair). The screenshots provided by DFS demonstrated both products were available for purchase at the ‘was’ prices quoted in the ads during the period 12 January to 16 March 2015. beach chair rental orient beachHowever, we considered that DFS also needed to demonstrate that the prices charged during that period were genuine retail prices. taffeta chair sashes wholesaleSuch an assessment included whether or not DFS had a reasonable expectation that they could sell significant quantities of the products at those prices. bean bag chair oklahoma city

We had not been provided with any sales data or invoices for either product to show that DFS had sold any units of either product at the ‘was’ prices, nor had we seen other evidence to demonstrate that such an expectation was reasonable. We had not seen price or sales volume data for the period prior to the higher price being charged from 12 January. We also noted that the assurance supplied to Clearcast was dated 10 March, which was seven days before the sale commenced and at which point DFS would have been aware that they had not sold either product at the higher price during the preceding 58 days. rocking chairs for sale in alabamaFor those reasons we concluded that DFS had not substantiated that the ‘was’ prices were genuine retail prices for the products and that the savings claims in the ads were therefore misleading.herman miller chair 3d model

Ad (a) breached BCAP Code rules  (Misleading advertising),  (Substantiation) and  (Prices) and ad (b) breached CAP Code (Edition12) rules  (Misleading advertising),  (Substantiation) and   (Prices). The ads must not appear again in the form complained of. We told DFS Trading Ltd that when making savings claims they should ensure that ‘was’ prices reflected genuine retail prices, and that they held evidence to demonstrate that was the case.Welcome from the State Fire Marshaldressing table chair gumtree As the Massachusetts State Fire Marshal and the head of the Department of Fire Services, I am very proud of the progress we have made to provide much needed resources to the fire service community. As you browse through our website, you will see all the services provided by the Department of Fire Services whether it is for training, uniform application of the fire codes, fire data, hazardous materials response, life safety education, or fire investigation.

May 2017 - DFS Briefs - Monthly Updates from the Department of Fire Services 2017 National Arson Awareness Week is May 7 – 13 and this year’s theme is “Arson Prevention at Houses of Worship.” This month’s Briefs include an advisory on Disguised Doors, several training opportunities, and public safety education materials on Grilling Safety. Please be sure to avail yourself to all of the important information contained in the May DFS Briefs. May Is Electrical Safety Month “May is Electrical Safety Month. Take a few minutes to look around for electrical hazards in your home and correct them,” said State Fire Marshal Peter J. Ostroskey. “Look for overloaded outlets; make sure heat generating appliances are plugged directly into the outlet, not a power strip or extension cord; make sure electrical cords are not underneath rugs or pinched behind furniture, and laptops and phones are charged only on hard surfaces, not on beds or sofas.” he added.

Read the full Electrical Safety Month press release. Arson Awareness Week May 7-13 2017 May 7-13, 2017 is national Arson Awareness Week and this year’s theme is Arson Prevention at Houses of Worship. State Fire Marshal Peter J. Ostroskey said, “There are several practical steps we can take to reduce the chance our houses of worship will be victims — improve external security, internal security, and community awareness.” The U.S. Fire Administration has tools and resources for houses of worship to prevent fires of all types, intentional and accidental, on their Arson Awareness Week webpage. Suggestions include holding a House of Worship Fire Safety Day to educate members about possible fire safety hazards and a Clean-Up Day to make the house of worship less attractive to vandals and arsonists. The Chief Fire Officer Management Training Program is an intensive 14 session course, presented in partnership with the University of Massachusetts Edward J. Collins, Jr. Center for Public Management.

This course is designed to provide administrative and executive fire officers with a variety of leadership and management skills essential in municipal management. The information covered and case histories will be pertinent to Massachusetts municipal government. To learn more about the course and how to apply read the CFO Course Flyer and Application Career Recruit Firefighter Class #253 Members of the Career Recruit Firefighter Class #253 graduated on Friday, April 28, 2017 at 1:00 p.m. in a ceremony at the Department of Fire Services, One State Road, Stow, MA. The graduates represent the 19 fire departments of: Acton, Beverly, Bourne, Braintree, Easton, Gardner, Lexington, Lynnfield, Medford, Melrose, Methuen, North Andover, Raynham, Saugus, Shrewsbury, Somerville, Stoneham, Waltham, and Yarmouth. The guest speaker was Undersecretary for Homeland Security Patrick McMurray who oversees the Department of Fire Services. The May issue of the All Hands Herald has been posted online.

It contains information for the fire service about DFS programs, training and initiatives. The top stories on are new training props, the new Learning Management System coming this summer, fire safety for marijuana grow facilities, new key senior staff appointments, nightclub safety, the high school video contest, and updates on the technical rescue program. In addition, there’s news from the fire investigation unit and about a smoke alarm recall that started here in Massachusetts. FCAM Technical Rescue Subcommittee Video View the content of this inline frame within your browser.

Watch this 4-minute video made by the Fire Chiefs’ Association of Massachusetts’ Technical Rescue Subcommittee. It showcases the vast and diverse technical rescue capabilities in the Commonwealth. MFA Training Videos on YouTube™ View the content of this inline frame within your browser.