With summer approaching, Blue Chair Bay Rum dives deep into direct-to-consumer engagement. Summer is a time for soaking up the sun. Not surprisingly, it’s also Blue Chair Bay Rum’s time to truly shine. Launched in 2013 by multiplatinum singer-songwriter Kenny Chesney, Blue Chair Bay has been a favorite of warm weather enthusiasts for its fun, relaxed vibe and tropical flavors. This summer, Blue Chair Bay is focusing on on-premise and off-premise activations and cocktail-driven promotions revolving around Chesney’s 2016 “Spread the Love” tour and other summer events. At the concerts themselves, spanning four months and multiple cities, specialty cocktails will be available at venue concession stands, with each summery drink showcasing a different Blue Chair Bay rum. Island Girl features the Coconut rum; High Tide features Banana; Blue Jean Baby features the White Rum and Long Legged Model features the Coconut Spiced Rum. Blue Chair Bay is also working on expanding their already-successful brand ambassador program made up of more than 300 ambassadors, getting consumers excited about the brand.

In addition to Chesney’s summer tour, Blue Chair Bay will be engaging directly with consumers at a variety of festivals in Nashville, Houston, San Diego, North Florida and Tampa all summer long. All told, Blue Chair Bay activations will be engaging consumers at 100+ events nationwide. “Blue Chair Bay has always taken a grassroots approach to marketing,” says David Farmer, President and CEO of Fishbowl Spirits. “Once consumers taste the product and hear the story firsthand, they really develop a strong tie to the brand that is more difficult to achieve through other mediums. We feel the best way to connect with the consumer is to have them taste the product.” The choice to engage directly with the consumer at music events and festivals has done great things for Blue Chair Bay, notes Farmer. Since the brand launched in 2013, Blue Chair Bay has seen some impressive growth through their direct style of marketing. In 2015, the brand saw a growth of 17,988 cases, a 31.4% increase from 2014.

“The response at these events is great,” he says. “When you catch people in the middle of summer out to have a good time, they almost unanimously respond positively. Rum and summer go hand in hand.” In the spirit of spending as much time outdoors as possible, Blue Chair Bay has also partnered with local radio stations to promote a Spread the Love tailgate contest in each of the stadium tour cities, encouraging fans to throw the best tailgate to win a backstage experience. Social media activations in stadium cities with the brand ambassadors will also take place during Chesney’s tour, with fans able to take GIFs and photos with the ambassadors to post on social media using Blue Chair Bay’s hashtag #RumOn. The summer brings Blue Chair Bay on-premise as well, bringing island-themed activations to accounts. “We have a couple of tricks up our sleeve,” says Farmer. “Our marketing team has created a conch shell-shaped vessel called the shell shot that consumers will be able to take a shot of Blue Chair Bay Rum out of.

It’s one of a kind, and we believe it will elevate our promos to the next level.”For a better experience on Facebook, update your browser. Sign Up This page isn't available The link you followed may be broken, or the page may have been removed. Go back to the previous page Go to News Feed Visit our Help Centre This event has passed. Tortuga Fest Pre-party presented by Blue Chair Bay RumKenny Chesney Has Us Ready for Summer with Blue Chair Bay’s New Key Lime Cream Flavored Rumeames chair parts los angeles A video posted by Kenny Chesney (@kennychesney) on Feb 1, 2017 at 11:05am PSTbeach chair rental cannes It’s like we can already feel the beach breeze blowing gently across the shore while we lounge in the sunshine with a cold drink in our hand. barber chairs for sale in brooklyn

Summertime is coming sooner than we all know it. Kenny Chesney wants to celebrate his favorite season a little bit early by announcing the release of the new flavor being added to his Blue Chair Bay Rum collection: key lime rum cream. The spirit tastes of both the tart and sweet notes just like that of the fresh dessert, but with a loaded kick stirred in to get every party going. “Tastes like a key lime pie, which is my favorite dessert. used barber chair torontoNow I absolutely am in love with this flavor,” Chesney told fans of the rum through a video posted on Blue Chair Bay Rum’s Facebook page.stokke high chair system In coordination with the release of the brand new flavored liquor, Chesney also plans to run the #FindtheKeySweeps. shower commode chair on wheels

Fans who purchase a bottle of the rum may find a key printed under the tamper tape of the bottle, which could lead them to a chance to take a trip down to Key West to see Chesney himself. The key lime rum cream flavor has special significance in Chesney’s heart for not only being similar to his pie of choice, but the country singer also released a song called “Key Lime Pie” on his album, Be As You Are, in 2005.knoll life chair canada Fans can find out where to purchase Blue Chair Bay’s latest rum release by heading to its website for store and restaurant locations in specific areas.wedding chair cover rentals jacksonville flPlease enter your email below:table and chair rentals baldwin park